Most trips go wrong before they start, because they’re planned around a place instead of a person. Your travel persona is how you actually like to move through the world: your pace, your priorities, what makes a day feel well spent. Know it, and every choice after gets easier.
You’ll get your primary persona, the one you lean towards second, and where I’d point you next.
I stopped asking clients where they wanted to go. Now I ask how they want to feel when they get home. The persona is the answer, and the destination follows.
Bee Harris · Travel advisor